“Jason, if you’re just going to make shit up go into advertising.” - John Pantalone, URI School of Journalism Chair.
So began my interest in creative copywriting and I’ve been making things up ever since. With the help of talented agency and client partners, I’ve made up funny stuff, serious stuff and occasionally award winning stuff. I’ve made up stuff across dozens of categories and over fifty different brands, including Anheuser-Busch, State Farm, BMW, Wendy’s, Citi, Vicks, T-Mobile and Heineken.
All these years later it is still the opportunity to make things up and tell impactful brand stories that keeps me passionate about advertising. And with the growing number of communication channels at our disposal there are more exciting ways than ever to create original, breakthrough creative that helps drive business.
Let’s talk and make stuff up together.
Experience
FREELANCE - CREATIVE DIRECTOR - AUGUST 2021 - PRESENT
DDB, FCB NY, Highdive, Havas, Major League Baseball, Ammolite Productions, Saatchi & Saatchi, Decoded, Momentum and more.
PSONE - VP CREATIVE DIRECTOR APRIL 2018 - AUGUST 2021
Chosen as creative lead for Publicis Groupe’s PSOne, a bespoke “Power of One” agency built to service the JM Smucker Company.
Led all creative development across JMSmucker’s billion dollar pet portfolio, including new campaign launches for Milk-Bone, Nutrish, Meow-Mix, Pup-peroni, Nature’s Recipe, Kibbles and Bits, Natural Balance and more.
Managed, motivated and mentored creative teams in New York, Atlanta and Pittsburgh offices. Developing fully integrated campaigns across all channels for established brands as well as new product developments.
Worked closely with over a dozen client partners including the CMO to create productive, trusting relationships resulting in award-winning creative platforms and unprecedented business growth in multiple categories.
PUBLICIS NEW YORK - CREATIVE DIRECTOR MARCH 2014 - APRIL 2018
Co-creative lead on Heineken and Heineken Light, Citi, and P&G’s personal healthcare brands including Vicks, ZzzQuil, and Prilosec OTC.
Managed creative teams across multiple brands developing fully integrated campaigns, including, broadcast, OLV, digital, social and OOH.
PUBLICIS NEW YORK - ACD JUNE 2010 - MARCH 2014
Created and produced work across entire agency roster including T-Mobile, TGI Friday’s, BMW, Maytag, Nestle and Ad-Council.
Key contributor on numerous new business pitches, including Napa, Stolichnaya and General Mills.
Served as mentor for Publicis interns program.
DDB NEW YORK - SENIOR COPYWRITER
Worked across varied client roster including Cotton, NY Lottery and Siemens.
DDB Chicago - Copywriter Feb 2004 - APRIL 2008
Created award-winning campaign work for State Farm Insurance, Budweiser and Bud Light.
Recognition
CLIO AWARDS
CANNES LION
ONE SHOW
ART DIRECTOR’S CLUB
WEBBY AWARD
LONDON INTERNATIONAL
EFFIE
NATIONAL ADDY AWARDS
NY FESTIVALS
Contact
973-767-6644
THEJASONGORMAN@GMAIL.COM
Clients
Budweiser, Citi, T-Mobile, Lexus, Heineken, P&G, TGI Friday’s, BMW, Nascar, Verizon, Major League Baseball, Diageo, Bimbo Bread, GMC, RBC Golf, CBS Sports, Maytag, JM Smucker, Wells Fargo, Honda and more.